Know your strengths, and Know Thyself.
But how do you know if you know yourself?
Do you feel it? Measure it?
In running, leading, and building your business, there's what you know, what you don't know, what you don't know you don't know, and as Mark Twain said: "-What you know for sure that just ain't so."
Certainty, uncertainty, risk, consequences, outcomes, all part of what happens every day, all day.
So, what to do?
Who to be?
Someone who faces into it, fear and all; takes a risk; embraces the consequences, good or bad. Someone who asks a friend, or risks making a friend to ask who faced or faces a similar challenge. Someone who risks letting themselves be known by someone else who has no need other than to see you grow.